Digitizing a tradition, not replacing it
ntoboa means "helping one another" — the same spirit that's kept susu circles running across Ghana for generations.
Why we built this
Susu has worked for generations because it runs on trust between neighbors, family, and coworkers. But that same informality is where things go wrong: a contribution gets forgotten, a payout is delayed with no explanation, or nobody's quite sure how much the organizer is taking for their trouble.
We didn't set out to reinvent susu — we set out to remove the friction around it. Every rule ntoboa enforces is a rule susu groups already agree to when they start: a fixed contribution, a fair order, a commission that's disclosed upfront. We just make sure the app keeps that agreement automatically, instead of leaving it to memory and goodwill.
The result is a circle that runs exactly the way your group already decided it should — just without the spreadsheet, the group chat reminders, or the awkward "so, did you send it?" text.
"Ntoboa" — helping one another
The name is a nod to the mutual-aid spirit behind susu itself: a group of people, each taking their turn to help carry the others. Our job is just to make sure that spirit isn't let down by a missed message or a forgotten transfer.
The values behind every feature
Trust
Every rule a group agrees to is enforced the same way, every cycle — no exceptions made quietly.
Transparency
Balances, rotation order, and commissions are always visible — never a black box.
Community
Susu was never about a single person — it's built for groups who look out for each other.
Simplicity
A susu circle should take minutes to set up — not a manual, not a meeting.
A small team, close to the problem
We build ntoboa the way we'd want our own susu group run.
Ama Boateng
Product & Design
Kwame Asante
Engineering
Efia Owusu
Payments & Trust
Yaw Mensah
Community
Questions, feedback, or a group to set up?
Send us a message and we'll get back to you — usually within a day.